Macala Wright

In digging through the Twitter and the Google Reader (life staples, over television), I found this article in Ad Age. I love it, so many people ask me, “Macala, what is the point, I don’t get it. Social Media - Twitter, Facebook, etc. are boring.” My response: Not if you them correctly. The article outlines the proper use of Facebook, MySpace, LinkedIn and Twitter and how to use them as social utilities to grow your company or your name/product/brand. By reading it, you will get the correlation to how building reputation and how to monetize that. Read It HERE.

The only thing it doesn’t address is Tumblr, Digg/De.licio.us and Ping.Fm, things you must also have. Why?

I am gonna challenge you to GUESS!

They are very clever if you spend enough time looking and thinking about them. Neat idea and worth checking back every now and then. Check them out…

It’s probably the best expression I have seen around the perpetual argument on Advertising. To be fair its simple common sense but this is neatly done and states the case we make constantly for deeper thought, better understanding and integration in the enterprise and so on.

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