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Macala Wright
Being Me Blissfully, Marketing Girlie Girl, Equine Lover, Coffee Aficionado, Book Worm, Blogging Whore, Optimist & Altruist
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Successful Non-Profit Marketing utilizing Social Media
I started working with the Willie Ross Foundation in September 2007. They came to me with a very simple request, AWARENESS.
Since the early 1990’s diagnoses of autism have risen dramatically, which means the need for services for the developmentally disabled has risen dramatically. With a substantial and growing waiting list of adults who are in desperate need of the services WRF offers, they were faced with difficult questions about on how to raise awareness of their program. They had to find ways to accommodate the people in need. Knowing that awareness leads to more resources, and more resources meant helping more people, that partnered with us to develop a campaign that would increase personal donations and financial support.
I developed a unique website for that enabled them to be able to administrate their site and its content without having to hire additional staff. In conjunction with this site, I launched social awareness campaign utilizing MySpace, Facebook, Idealist.org and FirstGiving in order to increase online fundraising and donation options.
I’ve hired Dan Dubelman to create viral video campaign featuring Anthony Hopkins that showed personal client stories and foundation programs. Even though the project is still in its early phase, the results have been phenomenal. The Willie Ross Foundation has gained valuable volunteers, financial supporters and are about to open another facility that will be able to accommodate another 50 clients over the next year.
Video Highlight: The Benefits of Therapeutic Horseback Riding
